
Dear Antoine and team,
as you’ve outlined in our brief; you are looking for a new and younger audience to engage for Baume et Mercier. There’s a fantastic opportunity for you to reach the market of financially independent women, however, when I’ve been talking to my friends in that demographic, I saw a clear tendency: not one of them were interested in buying a new watch. But, many of them were very interested in pre-owned watches.
My proposal for Baume et Mercier is that you transition into secondhand commerce.
Baume et Mercier has an opportunity to make a real change, for your future ad the future of the planet. You are ripe for a transition into pre-worn watches for several reasons:
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You’ve built up an impressive repertoire of beautiful and timeless designs, dating all the way back to 1807 - and instead of looking for waste other places to incorporate in your watches, look instead to what you have produced and recycle these beautiful items.
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You have the unparalleled expertise to improve watches that need a little love. Having the original drawings and parts puts you in a unique position to acquire less valued watches and repair them to a good-as-new standard.
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Finally, only you can verify and repackage your watches - and that brings another level of value to secondhand items.
Thank you for taking the time to consider my proposal. I hope you will give me the opportunity to collaborate with you and take this concept to the next stage.