PORTFOLIO 2021
2012
Florence, Italy
GRADUATED FROM POLIMODA
Finished my BaHons in Fashion Design at Polimoda in Florence, Italy.
2012
Bergen, Norway
MANAGED A DEPARTMENT STORE
I moved back to my hometown Bergen due to personal reasons and worked four months as the department manager of a trendy retail store. The store held brands like Acne Studios, Alexander Wang, Victoria Beckham etc. This job gave me valuable insights into what customers actually needs.
2012
Bergen, Norway
KAIBOSH
I was approached by the owners of a start-up eyewear brand, Kaibosh, to lead the design team. The brand's philosophy was to build its sales channels and lower the prices of optical eyewear - making it an easy and enjoyable shopping experience for the consumer.
2012
Bergen, Norway
AWARDS
Kaibosh's design was a hit, and we took six of the most prestigious Scandinavian design awards home that year. The team doubled in size that year.
2012-2017
Bergen, Norway
KAIBOSH
I designed and developed 4-5 concepts and collections per year for Kaibosh. I would closely collaborate with marketing on copywriting, campaigns and names for the frames.
I travelled to visit the factories in Shenzhen and was responsible for the day-to-day communications of product development.
2015-2017
Copenhagen, Denmark
KAIBOSH
We opened six stores between 2015 - 2017. I moved to Copenhagen and opened an office with the CEO there.
2013-2017
Stockholm, Sweden
CHEAP MONDAY x SPECSAVERS
I designed two sun and optical collections/year for the Swedish brand Cheap Monday. I would meet with the design team of Cheap Monday in Stokholm and our customer Specsavers in Copenhagen. I learned how to balance the two very different aesthetics from the brand to the customer.
2013 - 2016
Copenhagen, Denmark
BRUUNS BAZAAR x SPECSAVERS
I designed two collections per year of Bruuns Bazaar, with a similar process to Cheap Monday. I would meet with the Bruuns Bazaar design team in Copenhagen and find the balance between their eastetics and what Specsavers wanted. This brand was very classy and the timeless pieces I designed for them was a great success with Specsavers.
2014 -2018
Malmø, Sweden
SUN BUDDIES
Sun Buddies was the first project I did on my own. I helped them with their second collection which was launched in 2015. I made classic shapes with bolder acetate and was very diligent in getting the best quality and sharpest edges. The brand became a hit, and we did many collaborations in the following years.
2014
Malmø, Sweden
SUN BUDDIES x DOVER STREET MARKED
Here is one example of a collaboration we did. It was launched in NYC, London and Tokyo.
2014
Malmø, Sweden
SUN BUDDIES x STUSSY
2015
London, UK
SUN BUDDIES x OPENING CEREMONY
Here's another collaboration that is done in the same manner as the DSM collaboration.
2015-2017
Copenhagen, Denmark
WOOD WOOD
Wood Wood was another client I was responsible for. I designed one collection per year with them.
2015- 2017
Copenhagen, Denmark
WOOD WOOD
2017-2021
London, UK
MOY ATELIER
In 2017 I decided to start my own brand. I had gathered enough experience and was ready to show my own expression.
This shape - 'Sense of Sonder', was my first shape and was seen on Kate Moss only a couple of days after launching it.
2017-2021
London, UK
MOY ATELIER
In my debut collection, I questioned the meaning of masculine dressing. Are straight men wearing feminine clothes the last taboo in western fashion culture? Looking back to the ’70s and the gender-bender movement, highly attractive straight men like Mick Jagger, Lenny Kravitz and David Bowie played around with the roles of masculinity.
2017-2021
London, UK
MOY ATELIER
I wanted my brand to feel serene and intimate. I choose the lenses to be see-through as you'd catch eye connection with the wearers and help create that intimate and honest feeling.
2017-2021
London, UK
MOY ATELIER
A signature design of Moy Atelier was that the lenses would be puzzles together - here with a clear lens as the outer lens and a brown as the main.
2017-2021
London, UK
MOY ATELIER
I experimented with cuts in acetate and how I could create different movements doing so. This one 'April Nymph', was a classic oval shape with cut-out mother of pearl on a tortoise backdrop.
2017-2021
London, UK
MOY ATELIER
I experimented with complicated combinations of block and sheet metal, acetate and double-cut lenses. I worked closely with the factories in Japan and Shenzhen and we came up with the best technical solutions together.
2017-2021
London, UK
MOY ATELIER
This one is called 'Come Fly With Me'
2017-2021
London, UK
MOY ATELIER
Here is a close-up of the shape. You can see the lens and the metal details are flush.
2021
London, UK
MOY ATELIER
My last collection for Møy Atelier was designed during covid.
2021
London, UK
MOY ATELIER
I sold my company this year and moved on to take a MA in Material Futures at Central Saint Martins in London